The following thesis was written by a student who graduated in 2018-2019 from the Master ICT in Business and the Public Sector programme at Leiden University.


Thesis details

TitleAn Empirical Study into The Reasons of Low Performance of Online Advertisements.
StudentLiu, Fen
ProgrammeMaster ICT in Business and the Public Sector
Year2018-2019
SupervisorsWeeren, drs. N. (Niels) van
Plaat, prof.dr. A. (Aske)

Citation details

Liu, Fen, An Empirical Study into The Reasons of Low Performance of Online Advertisements., Thesis Master ICT in Business and the Public Sector, LIACS, Leiden University, 2019.