Master ICT in Business and the Public Sector



The following thesis was written by a student in the 2018-2019 class of the Master ICT in Business and the Public Sector programme at Leiden University.


Thesis details

TitleAn Empirical Study into The Reasons of Low Performance of Online Advertisements.
StudentLiu, Fen
ProgrammeMaster ICT in Business and the Public Sector
Year2018-2019
SupervisorsWeeren, N. (Niels)
Plaat, prof.dr. A. (Aske)

Citation details

Liu, Fen, An Empirical Study into The Reasons of Low Performance of Online Advertisements., Thesis Master ICT in Business and the Public Sector, LIACS, Leiden University, 2019.