LIACS Thesis Repository
These webpages contain theses and reports by students affiliated with the various bachelor and master programmes offered at the Leiden Institute of Advanced Computer Science
(LIACS),
the computer science and artificial intelligence department of Leiden University.
The following thesis was written by a student who graduated in 2017-2018 from the Master ICT in Business and the Public Sector programme at Leiden University.
Thesis details
| Title | A Marketing Research on Exploring the Application Prospects of SaaS BI in Small and Medium-sized Retail Enterprises |
| Student | Zhang, Yifan |
| Programme | Master ICT in Business and the Public Sector |
| Year | 2017-2018 |
| Supervisors | Weeren, drs. N. (Niels) van Baratchi, dr. M. (Mitra) |
| Thesis | Open Thesis PDF |
Citation details
Zhang, Yifan, A Marketing Research on Exploring the Application Prospects of SaaS BI in Small and Medium-sized Retail Enterprises, Thesis Master ICT in Business and the Public Sector, LIACS, Leiden University, 2018.