Master ICT in Business



The following thesis was written by a student in the 2017-2018 class of the Master ICT in Business programme at Leiden University.


Thesis details

Title A Marketing Research on Exploring the Application Prospects of SaaS BI in Small and Medium-sized Retail Enterprises
Student Zhang, Yifan
Programme Master ICT in Business
Year 2017-2018
Thesis Open Thesis PDF

Citation details

Zhang, Yifan, A Marketing Research on Exploring the Application Prospects of SaaS BI in Small and Medium-sized Retail Enterprises, Thesis Master ICT in Business, Leiden University, 2018.