Master ICT in Business and the Public Sector



The following thesis was written by a student in the 2017-2018 class of the Master ICT in Business and the Public Sector programme at Leiden University.


Thesis details

TitleA Marketing Research on Exploring the Application Prospects of SaaS BI in Small and Medium-sized Retail Enterprises
StudentZhang, Yifan
ProgrammeMaster ICT in Business and the Public Sector
Year2017-2018
SupervisorsWeeren, N. (Niels)
Baratchi, dr. M. (Mitra)
Thesis Open Thesis PDF

Citation details

Zhang, Yifan, A Marketing Research on Exploring the Application Prospects of SaaS BI in Small and Medium-sized Retail Enterprises, Thesis Master ICT in Business and the Public Sector, LIACS, Leiden University, 2018.