Master ICT in Business and the Public Sector



The following thesis was written by a student in the 2016-2017 class of the Master ICT in Business and the Public Sector programme at Leiden University.


Thesis details

TitleThe Beginning of Mobile 2.0: Exploring the determinants of consumer intentions with respect to conversational commerce on the WhatsApp platform
StudentMalikbaba, Navid
ProgrammeMaster ICT in Business and the Public Sector
Year2016-2017
Thesis Open Thesis PDF

Citation details

Malikbaba, Navid, The Beginning of Mobile 2.0: Exploring the determinants of consumer intentions with respect to conversational commerce on the WhatsApp platform, Thesis Master ICT in Business and the Public Sector, LIACS, Leiden University, 2017.