Master ICT in Business



The following thesis was written by a student in the 2016-2017 class of the Master ICT in Business programme at Leiden University.


Thesis details

Title The Beginning of Mobile 2.0: Exploring the determinants of consumer intentions with respect to conversational commerce on the WhatsApp platform
Student Malikbaba, Navid
Programme Master ICT in Business
Year 2016-2017
Thesis Open Thesis PDF

Citation details

Malikbaba, Navid, The Beginning of Mobile 2.0: Exploring the determinants of consumer intentions with respect to conversational commerce on the WhatsApp platform, Thesis Master ICT in Business, Leiden University, 2017.