Master ICT in Business and the Public Sector



The following thesis was written by a student in the 2024-2025 class of the Master ICT in Business and the Public Sector programme at Leiden University.


Thesis details

TitleInfluencing Purchase Intention Through Chatbots: The Interaction of Social Influence Tactics and Consumer Personality Traits.
StudentPapadaki, I. (Ioanna)
ProgrammeMaster ICT in Business and the Public Sector
Year2024-2025
SupervisorsAmat Lefort, Dr. N. (Natalia)
Stettina, dr. C.J. (Christoph)
Thesis Open Thesis PDF

Citation details

Papadaki, I. (Ioanna), Influencing Purchase Intention Through Chatbots: The Interaction of Social Influence Tactics and Consumer Personality Traits., Thesis Master ICT in Business and the Public Sector, LIACS, Leiden University, 2025.