A Machine Learning and XAI approach for creating personalized retention strategies in subscription-based businesses

Vennema, M.

LIACS Thesis Repository

These webpages contain theses and reports by students affiliated with the various bachelor and master programmes offered at the Leiden Institute of Advanced Computer Science (LIACS), the computer science and artificial intelligence department of Leiden University.
Note: this thesis repository might be incomplete for certain programmes.

Bachelor Informatica & Economie

The following thesis was written by a student in the 2021-2022 class of the Bachelor Informatica & Economie programme at Leiden University.

Thesis details

Title	A Machine Learning and XAI approach for creating personalized retention strategies in subscription-based businesses
Student	Vennema, M.
Programme	Bachelor Informatica & Economie
Year	2021-2022
Supervisors	Ramackers, dr. G.J. (Guus) Rijn, dr. J.N. (Jan) van W. van Ham (third supervisor)
Thesis	Open Thesis PDF

Citation details

Vennema, M. , A Machine Learning and XAI approach for creating personalized retention strategies in subscription-based businesses, Thesis Bachelor Informatica & Economie, LIACS, Leiden University, 2022.