Master ICT in Business



The following thesis was written by a student in the 2018-2019 class of the Master ICT in Business programme at Leiden University.


Thesis details

TitleAn Empirical Study into The Reasons of Low Performance of Online Advertisements.
StudentFen, Liu
ProgrammeMaster ICT in Business
Year2018-2019
Thesis Open Thesis PDF

Citation details

Fen, Liu, An Empirical Study into The Reasons of Low Performance of Online Advertisements., Thesis Master ICT in Business, LIACS, Leiden University, 2019.